Field notes
Practical writing on conversion reporting for e-commerce marketplace sellers—habits, shortlists, and festival baselines.
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How to read Shopee funnel drop-offs without drowning in exports
A practical order for reviewing views, add-to-cart, and checkout abandonment when your seller centre dump spans dozens of SKUs.
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Separating Lazada ads from organic orders in a weekly review
A weekly habit for attributing orders when ads, organic search, and flash sales all hit the same catalogue.
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Building a SKU shortlist that makes conversion reports usable
Why reporting every SKU at once hides the story, and how a shortlist keeps Bangkok sellers focused on actionable moves.
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Preparing conversion reporting for Thailand festival selling weeks
How to set baselines before 11.11, Chinese New Year, and mid-year sales so post-event reporting stays honest.